The Spirit of Brands
See how Americana can reinvigorate the spirit of your brand, and elevate your business
The Spirit of Americana
Americana Believes in Your Brand
Your brand is the spirit of your business. It’s what your customers see and engage with, and the pride you feel putting it out into the world.
Your brand is more than just your logo – its everything your business is from how it communicates, to the experience you provide your customers and clients, including how to reach them in the first place.
Americana offers help inside and how to whatever challenges and goals
Americana Core Philosophies
Strategic Grounding
Perpetual Improvability
Perpetual Improvability
Large companies with big budgets can afford extensive and costly research to ensure the effectiveness of their campaign and brand strategy. Smaller businesses, and those without large marketing budgets, are generally left with pre-packaged content or marketing streams, although ROI and campaign success are that much more crucial to the bottom line.
Americana drives to bring the element of big brand thinking to compliment the decision-making needs of companies with more focused budgets. We help work through decisions ahead of commitment to optimize opportunity.
Perpetual Improvability
Perpetual Improvability
Perpetual Improvability
Everything and anything can be improved on. This is a guiding principle with drives all innovation and progress. Whether it’s a brand, a website, a message; there is always room to improve. This means two things:
1. There is always be an opportunity to make improvements. Even if it feels like you've exhausted all options.
2. Know when to pause and push at the right time. Make sure you don’t miss opportunities reaching for "perfect", and know that you can always continue to push the envelope later.
Creative solutions
Perpetual Improvability
Creative solutions
Current small business marketing trends keep most businesses tethered to bread and butter options. Standard tactics are great, but need a lot of up front alignment to ensure success, and can be costly as you scale.
Americana takes this into consideration and thinks outside the box for opportunities that will make your brand stand out and identify unique ways in, while maximizing every dollar.
Why Americana?
Americana specializes in small business, niche markets, and health and wellness
Comprised of over a decade of business practice in niche audiences in unique and varied markets, as well as extensive experience navigating FDA compliance, sets Americana apart in its pursuit for brand excellence.
Americana is based on an individualized and scaled approach through a network of vendors and associates to work with your companies budget. We are happy to help with as little as the occasional gut check and grounding, to project planning, asset development and content management. Americana can serve as your Ad agency and coordinate development of all your projects and marketing needs, priced out on a transparent and individual basis so you never waste money.
Americana offerings can cover a wide range of areas:
• Strategy and competitive planning
• Branding: Design and Messaging
• Asset development
• Audience segmentation and targeting
• Reverse engineering current situation to look for opportunity
• Event coordination
• Vendor sourcing and coordination
• Investor promotion
• Project planning
• Idea generation
• Anything your business needs – If you have a challenge, we will work to solve it.
How do we work?
Request a Free Consultation
Following a request, Americana will be in-touch within 72 hours to set up ~1 hr long introductory call. We’ll send an optional consultation form to help organize your brand needs ahead of time to focus the conversation. Following the consultation, Americana will set a follow up to present an initial thoughts and direction including pricing options.
Our goal is to help you and your business grow, so many times we propose a phased approach starting with what you can do “today” to elevate your brand, and identify “down-the-line” investments so you can pace your budget to fit with your growth and needs.
Americana will never sell you a pre-planned package. Everything is individually assessed to fit your specific needs.
Sign up for a free consultation to see how Americana can best help you move your business forward.